Top 5 Factors that Affect a Website’s Domain Authority (and How to Improve It)

Domain Authority (DA) has no connection with the ranking of a website because Google works on a page-ranking algorithm instead of a domain-ranking algorithm.

Google indexes the pages separately and ranks them. So, it doesn’t rank the entire domain. That is why Google Search Console didn’t contain the option of adding naked domains in older versions.

But despite not affecting a website’s ranking, it has some impact on a page’s ranking, as several factors affect this score. Therefore, it is necessary to discuss those factors.

But before discussing the top 5 factors that affect a website’s domain authority, let’s start with the basics. From its definition to its method of calculation to a good DA score, let’s discuss everything here.

What is Domain Authority (DA)?

Domain Authority (DA) is a metric developed by Moz Company to inform SEO experts about the SEO-related metrics of a website’s domain.

This metric consists of a 0 to 100 logarithmic scale. That is why boosting the domain authority score of a website from 0 to 40 is relatively easier than increasing the score from 50 to 100.

How to Calculate the Domain Authority (DA) Score?

Because of Moz’s metric, people mostly use Moz domain authority(“Moz Link Explorer”) or Ahrefs domaina uthority checkers to calculate this metric. But Moz Link Explorer is a premium tool. So, people will have to input their banking details to use its trial version, which might be a deal-breaker for them. But some free alternatives to Moz Link Explorer are also available. So, if someone wants to check DA score for free, he can use the DA PA Checker.

Let’s see the pros and cons of the “DA PA Checker” to check if this free domain authority checker is worth using.

The “DA PA Checker” can check the DA and PA scores of the website in bulk None really. But if someone wants to use additional features, he needs to use separate tools
This tool is completely free  
The “DA PA Checker” gives accurate results within a few seconds  
Users can download the Android or iOS application of “DA PA Checker” to use its services for free  

Top 5 Factors that Affect a Website’s Domain Authority | 5 Things You Need to Know about Domain Authority:

Although several (approximately 32-40) factors influence the Domain Authority (DA) score, let’s discuss the top 5 factors that affect a website’s Domain Authority score.

1.     Volume and Quality of the Content:

The first factor that affects a website’s Domain Authority (DA) score is the volume or quantity of the content.

The more content a website contains, the more DA score it will have. But the high volume of content alone will not be beneficial for a healthy DAscore.

That is why the content should be high-quality. Hence, the quality and quantity of content (both) influence the DA score of a website.

2.     Number and Quality of Backlinks:

Another factor that influences the Domain Authority (DA) score of any website is the number of high-quality backlinks. The more high-quality backlinks a website has, the more DA score it will have.

Moreover, taking high-quality backlinks from different websites is more beneficial for a healthy DA score than using various high-quality backlinks from the same website.

3.     The Number of Social Signals/Shares:

Social signals hold great importance in improving the Domain Authority (DA) score of a website.

If a website has good-quality content, people will share that content on social media. This way, the social signals of that (particular) website will increase, which will positively impact the DA score of the website.

4.     Domain Age of the Website:

The domain age also influences the Domain Authority (DA) score of a website.

Experts do not count the domain age of a website from its registration date. Instead, they calculate the domain age from whenever a domain has gone live over the internet. Thus, a website with a 5-year-old domain will boost its DA score compared to a website with a 1-year-old domain.

5.     Mobile-Friendly Website:

The last factor that influences the DA score of a website is a non-mobile-friendly website.

Google uses the mobile version of content to index and rank web pages. Therefore, if a website is not responsive on the mobile version, this will influence the Domain Authority (DA) score.

*** Pro Tip: Apart from the five-discussed factors, SEO is another key metric that impacts the Domain Authority (DA) score. So, a user should work on each phase (on-page, off-page and technical SEO) of SEO professionally. If professional help is not available, he should take guidance from SEO experts rather than ignoring the SEO ***

How to Increase Domain Authority? – Tips for How to Increase Domain Authority Fast

Different factors are involved in ranking a webpage on a search engine. So, increasing the DA score alone should not be the goal of a blogger. Thus, by keeping the discussed factors in mind, let’s talk about the techniques to improve the Domain Authority (DA) of a website.

  1. Creating content according to users’ preferences should be the priority of every blogger. This way, users will share the content on social media, which would result in a positive Domain Authority (DA) score.
  2. While creating content, users should not forget the importance of on-page SEO because it also plays a key role in the DA score.
  3. If a user wants to increase the Domain Authority (DA) score of his website, he should use high-quality backlinks on his webpage. This means that the DA score of the backlinks should be higher than the DA score of his website.
  4. Users should use unique backlinks to increase the Domain Authority (DA) score of their websites. For example, using five backlinks from the same domain is less effective than using five backlinks from different high domain authority websites.
  5. Another technique of increasing the Domain Authority (DA) score is avoiding no-follow or sponsored backlinks. Instead, a user should focus on do-follow backlinks, which is the default form of a link.
  6. Users should also focus on mobile-friendly SEO because Google uses the mobile version of the content to rank and index a webpage.
  7. A user should make sure that the page loading speed of his website should be fast. He should use relevant images in his blog to maintain a fast page loading speed because a higher number of high-quality media also affecta website’s DA score.

What is a Good Domain Authority (DA) Score?

SEO experts consider the Domain Authority (DA) scores between 40 to 50 as average and 50 to 60 as good. Anything above 60 would be ideal.

However, as mentioned earlier, the DA score is a logarithmic scale-based metric. Therefore, boosting the DA score from 50 to 60 would be tougher than increasing the DA score from 10 to 20.

How Long Does It Take to Increase Domain Authority (DA) Score?

Digital marketing and blogging test the patience of a person. Therefore, patience is the key to success in these fields because even if a blogger or digital marketer has applied the proper techniques of increasing the DA score, he will see the results in 30 days or less.

Thus, a month is an ideal duration to validate the results of DA scores after applying the right Domain Authority (DA) scoring strategies.

Wrapping Up:

The above-given factors and tips can help a user boost his website’s DA score. For an effective outcome of a blog post, a blogger should choose an accurate topic and take care of the (discussed) DA standards to put an article on his site. A blogger can improve a website’s DA score within one month by applying these steps. But Google doesn’t rank web pages according to their DA scores only. So, increasing the DA score should not be the end goal of a blogger to be successful in his field.


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