When it comes to paid online ads, we cannot deny the importance & popularity of Google, especially Google Ads. Google is a giant online search platform with billions of users searching every day. It makes sense, right?
If you’re a marketing professional who wants to use digital marketing for business and quickly earn the attention you need to grow your bottom line, then Google Ads could be the ideal option for you.
Wouldn’t it be amazing if you simply pressed a button, and the audience would directly land on your page for the product they are looking for online? Sad, but it’s not that simple.
You need to meticulously use digital marketing strategies and smartly run a Google ads campaign that will surely tip the tables in your favor.
In this guide, I’ll highlight some reasons why you should start advertising on Google, why Google ads are worth it and how google ads pay per click can provide a competitive advantage to even small businesses.
Google Ads was introduced just two years later to what has become the most popular website in the world- “Google.com.” The advertising platform came into the picture in October 2000 as “Google Adwords,” but in 2018, it was named Google Ads again.
Why are Google Ads worth it?
Google AdWords is a boon to advertisers to fasten the process of revenue generation. But, before we get ahead of ourselves, let’s understand what Google Ads is, where and how an ad on Google shows up, and if there are any other alternatives.
Google Ads is Google’s pay-per-click marketing channel, where the advertiser pays per click or per impression (CPM) on an advertisement. Google Ads allows you to create and share well-timed ads (using both mobile and desktop) for your website among your target audience.
In basic terms, your business will be displayed on the organic search results on SERP (Search Engine Results Page) right at the moment when your target customers are searching for products and services you are offering using Google Search or Google Maps.
This is nothing but an effective way to reach your target customers. These PPC ads get highlighted right at the top of any Google search result and can be a perfect way to generate traffic to your website when you’re just starting or when your business wants a little boost.
Google ads are worth it because they offer a budget-friendly option to businesses of all sizes. They are highly flexible; one can start, pause, stop or even adjust the bids when one wants.
Let’s dive deeper to understand why Google ads are worth spending money-
1 – PPC campaign management provides faster results than SEO.
The topmost benefit of Google Ads is that it provides instant results than SEO. Both SEO and Google AdWords are search engine advertising strategies to attract more traffic and leads.
But a well-optimized Google ad campaign can provide faster results for a business to get the much sought-after first spot in search results. Here’s how:
- You can target multiple keywords at a time.
- You can turn the ad campaign on or off whenever you want to.
- Ads that show up on the top of the page get immediate visibility.
- Traffic could start to increase on the same day.
Of course, this doesn’t mean that one should ignore organic sources like SEO, as they have more long-term benefits.
PPC ads provide instant gratification. There is a better chance of attracting more traffic and leads quickly. Furthermore, the platform is more transparent, and you can see what is happening with the ads.
So, what would you say now? Want to invest in PPC management?
Here, I have a suggestion for you!! If you are new to the Google advertising industry, it would be better to hire a professional and reputed PPC marketing agency to drive more traffic to your website and finally achieve your business goal.
2 – Get a leg up on your rivals.
No matter what industry you are in, your competitors will always try to steal your traffic through SEO and other marketing techniques. Google Ads provides a smarter and not-so-nasty option to beat them by upping your bid on the most appropriate keywords.
For instance, if your competitors are beating you in SERP ranking by investing in SEO, you can use Google ads bidding strategies to adjust your bid to outrank the particular competition in the auction. You’ll be simply redirecting your rival’s traffic to your website, and this is one of the greatest benefits of Google Ads.
3 – Influence the audience to make the purchase.
Really want it, but thinking about how to do it??? Ok, just ask yourself how many times you buy online or give your contact details when you browse a website for the first time? Most probably, you would reply- “very rarely”!
In today’s world of the internet, access to information has become very easy. No matter which topic or keyword you are searching for online, all the information is available at the tip of a finger. So, when someone makes any purchase online, they perform a lot of research before finally buying that item. A consumer compares the same product on multiple websites and takes the final decision.
So, the most crucial thing for brands is to influence the decision of visitors and encourage them to make the purchase. With Google Ads’ remarketing ads, this process is pretty simple and effective.
Audiences who visit a website via any source can be categorized into many audiences and targeted on the advertising supporting sites, which are on Google Display Network. With this smart digital marketing strategy, you’ll surely turn them into leads and finally influence them to make a purchase.
4 – Increase ad visibility to a high-quality audience.
A major delusion among marketers is that every keyword reaches to entire traffic volume. But in reality, it’ll not be feasible to spend money on every search.
Many times, the searches can be only done for research purposes by individuals doing a project, or sometimes it is done by competitors or for many other reasons. These people are hardly interested in making the purchase.
With Google ads, it is possible to serve ads to the audience who are more interested in buying.
One has to opt for automatic bid strategies like ECPC (Enhanced Cost per Click), wherein the bid will be adjusted depending on the earlier conversion data and the mix of various information of those converters like browser, location, model, time, a particular day of the week, etc.
5 – Flexible Ad Budgets
Google ads are worth it because they don’t have a fixed budget policy. You have the flexibility to set your max budget for pay-per-click ads.
This is what makes it unique among other media advertising channels, where you’ll feel the burden to pay fixed massive advertising costs every month.
As Google Ads is pay-per-click, you only have to choose the amount you want to spend, and the system will automatically stop displaying your ads when you’ve reached that amount. For instance, if you fixed a $100/day budget, your ads won’t be showing if it isn’t generating clicks for less than $100 per day.
If it’s generating huge traffic, but there is no conversion yet, then your ad will only run up until the point where it has created enough conversions to hit $100/day. This way, new brands can still get their name out there without having to wait months and years before seeing profits.
6 – Greater ROI Potential
Any experienced advertiser should be able to get a 2x Return On Ad Spend (ROAS) using Google Ads. Google has made the process simpler to check how many conversions you generate for every dollar spent.
The data reveals that the average ROAS with Google Ads is between 4x and 5x, but most advertisers expect 2x in their initial year, which shows that Google Ads surely beats out other traffic generation practices in terms of return on advertising spend.
7 – PPC strategy based on users’ demographics
One of the latest updates of Google AdWords for search campaigns is the user demographics data like gender, age, location, etc. For instance, you are offering an anti-aging cream, and your target customers are (45-60) age group people who are already dealing with the sign of aging.
If you are not getting a better conversion rate even after running a Google ads campaign, you can check the demographics of your audience. It will help you to know which age group is actually looking for your product.
You might be surprised to know that 30% of traffic is coming from the age group of (20-40) which is generally not the age group of your audience you were targeting.
To just give it a try, you can exclude the age group (45-60) for some time and check the conversion rate of this trial. If it is much better than the original, you can continue targeting (the 20-40) age group people. This is how users’ demographics are one of the advantages of Google AdWords.
8 – Schedule Pay-per-click Ads
You must be wondering why not run ads 24/7? Actually, it depends on your industry forte, product, service, and above all, the past data. One of the greatest benefits of Google AdWords is that you can decide the day & time run your ads.
After doing PPC campaign management for 3-6 months, get the data based on day of the week, time of the day, and day or combination of both, which are just eating your Google advertising cost (only clicks, no conversion) and either decrease the bid or pause the PPC ads at that particular time or day. Try this for a few days and check whether your cost per conversion and conversion rate has increased.
9 – Highly Scalable and unlimited potential
Google AdWords has almost unlimited potential than other digital marketing platforms. If you launch a pay-per-click ads campaign that proves to be very effective, you can invest more into that campaign and generate even more conversions.
With endless keyword options, you can popularize your business to millions of audiences which will further help you generate more leads and, finally, your sales.
Google AdWords allows you to adjust your budget and pause or cancel campaigns at any time. In addition to this, there are not any contracts or commitments. This means that your Google advertising cost can be adjusted as needed.
10 – High-quality traffic sources
With strong dominance in the market and a massive customer base, Google can help businesses to generate a huge amount of traffic every day, provided the businesses have the budget for it.
Google prides itself on showing relevant content and advertisements, and it continues to evolve and enhance its search engine algorithms to give the most relevant search results and ads.
This is helpful for businesses that advertise through Google Ads because these ads send high-quality leads and visitors to your business’s website, opt-in form, an e-commerce store, or other online assets.
The leads Google sends to you are more likely than leads coming from other sources to become customers, choose to be on your email list, request information, or take the action you want them to take. Thus, these high-quality traffic sources are beneficial for your business.
The features and advantages of Google AdWords are not restricted to only these 10, but yes, these are the best ones.
Google Ads is one of the most influential advertising tools ever created. It handles millions of searches on the internet users look for every day and then provides business owners a unique opportunity to convert many of these audiences into business leads and customers.
Many advertisers are turned off by Google’s advertising cost, especially if they are unacquainted with this platform. However, if the advertiser is smart enough and designs their online advertising strategy after understanding the benefits of PPC management, the rewards from Google Ads can be huge for your business. Now it’s up to the advertiser to choose Google ads to improve their business performance instantly or to rely on other marketing channels.