Optional Tips for Search Engine Ranking Better
Follow these easy to implement, free tips for your website to achieve better search engine ranking:
For SEO Services the navigation system of any website is of critical importance. The search engines use it to determine the quality of the content. For instance, a page linked to from each page of a site is deemed more important than a page linked to only once or twice. For this purpose, make sure your navigation system is well designed for usability and search engines.
Search engines are Text readers mainly. When your website is designed in Flash and has no text then the theme and emphasis would be very difficult to identify. Setting 300-350 words of unique copy text on each page is sensible to help search engines determine what your site is about. Each page on your website should focus on a slightly different theme and keyword, with the entire site covering all aspects of your business collectively, including core services and products. As you start on SEO copy writing, consider terms used by customers to search for your online products and use these terms in the Google AdWords Keyword Tool as ‘seed keywords’ to test search volumes and competition. Keyword density is no longer part of the major search engine ranking algorithm, so focus on well-written informative content that naturally disperses keywords within it.
Avoid any attempt at ‘keyword stuffing’ or duplication of unwanted keywords. When targeting a large range of low search volume, low-competition keywords generate more web pages each offering a slightly different slant to your market, avoiding several pages using the same keyword emphasis. PAGE URLs When introducing new pages, pick specific short and concise URLs that are often important to the content of the page if you’re a plumber, you could have a bathroom refitting link that would have a bathroom refitting.htm page URL. Try to avoid hyphenation too much as it may look ‘spammy.’ If your website has a content management system, check how page URLs are managed and ask your web development company if session IDs are being used-which can be difficult for search engines to index as long as possible URLs, which should be rewritten to shorter, search engine-friendly URLs if possible using Apache Mod Rewrite.
Search engines don’t like badly built websites that have dead links and 404 pages. Always regularly analyze your website for broken links with such a tool as Xenu Link Sleuth. This free SEO tool can crawl the site and search for any broken links-both internal and external and even broken links to the picture. This will improve the usability of your website and remove 404 errors which can adversely affect the quality of the website if present in sufficient quantities.
Well-written, descriptive Meta titles are very important to SEO and usability. Try to keep the titles short (80 characters or less is best) and have a single keyword or two. No two pages should have the same title and it makes sense to emphasize the keywords you have chosen in the title tag for each page. You can find the title tag of any page inside the code area towards the top of the HTML code.
META DESCRIPTION TAGS
While there is no significant search engine value, any page’s meta description is often used in the Search Engine Result Panel, and as such well-written meta descriptions can lead to better clicking through to your site. We recommend using short, well-written, concise sentences that integrate some of your target keywords towards the beginning of the Meta Description as these are picked up by the engines and highlighted in bold text. Meta Descriptions aren’t needed. If not used, the search engines will take relevant sections of page content for different searches to be used in the result panels. But, where every page should have a special Meta description implemented.
META KEYWORD TAGS
In the ranking process, the Meta Keyword tag was used some years ago. Today’s advanced search engines make little use of it, but listing a few unique keywords per page by way of a page keyword focus summary is still sensible.
THE IMPORTANCE OF LINKS
A large part of the major search engine ranking algorithm is the analysis and valuation of links received from other websites by a particular domain – known as ‘inbound links’ or ‘backlinks.’ Search engines utilize advanced techniques to evaluate the quantity and quality of links from other websites to a particular site. Sites that have more quality links enjoy better ranking of search engines. This is known as ‘link popularity,’ and can not over-emphasize the importance of getting links. Despite inbound ties, the domain is extremely unlikely to achieve popularity in the search engine. Try to build connections from high Page Rank web directories, related ‘do follow’ forums, social networking sites and from your customers, if possible.
There are a variety of social networking widgets to encourage visitors to add a social bookmark to your site and they can be effective in building a follow-up social media. Such widgets include HTML code for simple insertion into the template for your website. Try also writing and updating a blog with rich articles related to your company and connecting it to your pages in the service or product category. Stop getting drawn into ‘get rich fast’ link schemes like mass mutual linking promotions and paid connections which can result in penalties for search engines. Instead, focus on submitting articles to lead article sites and building useful, informative resources to improve readership on your site.
FREE SEO TOOLS
Understanding how visitors interact with your website is essential for better conversion. Google provides valuable free SEO tools to provide traffic and ranking analysis, and it makes sense to verify your Google Webmaster Tools website (by uploading a file to your webserver) and to set up a Google Analytics account to monitor traffic and keyword performance.
XML SITEMAP SUBMISSION
Help Google search your site more efficiently by uploading an XML sitemap through Google Webmaster Tools. The sitemap also allows you to set the priority of specific sites, but the site’s navigation layout is likely to override those set out in the sitemap.
Author Bio – Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Dricki and Digital Junkies and explores new technologies to share his knowledge through writing.