The Ultimate Guide to Social Media Digital Transformation Tactics for Brands
Social media has a significant influence on how customers respond today. Social media platforms have changed from being a place to communicate and interact with friends to becoming a place to expand your business, meet new clients or partners, and boost sales. This guide to social media transformation tactics will assist you in developing your social media marketing strategy on the platform(s) of your choice.
As a result, an increasing number of small businesses use these social networks to achieve their marketing goals. They simply raise revenue and web traffic, generate leads, etc. by utilising the advantages that these networks have to offer. Among them are the staggering number of people who use social media every day, the variety of ways you can reach them (ads, posts, stories), and of course the tools you can use to track your progress and understand your target audience’s wants and needs.
This guide will assist you in reaching your objectives. Whether it’s to attract new customers, engage with existing ones, or simply increase sales. Let’s go over how to make a plan.
Set Objectives that are Appropriate for Your Company
Your goals should be the starting point for planning your social media strategy. Brands are already establishing goals and frameworks to overcome these challenges in 2023. Whether you want to grow your team, gain a larger following, or create a more active community, defining your social goals is the first step toward achieving them.
In any case, your goals will determine your Social Media Digital Transformation tactics as well as the amount of time and energy you’ll need to devote to your campaigns. The word “realistic” is highlighted. We recommend focusing on smaller goals that allow you to scale your social efforts in a reasonable and affordable manner.
Identify Your Target Market and Choose Your Networks
Marketers should avoid making assumptions.
Approximately 60% of organisations use social data on a daily basis. Leaders and practitioners alike can benefit from the valuable insights provided by social data. You already have access to a lot of the knowledge you need to shape your social media marketing plan. Knowing where to look is all that is required.
Marketers can quickly research their target audience with the right tool. There is no need for formal market research or data science skills.
Selecting Networks for your Social Media Marketing Strategy
Your brand can use over 15 social media platforms, but don’t spread yourself too thin. Rather than attempting to dominate them all, think about which platforms make the most sense for your industry and target audience. Perform research on your current social media audience and concentrate on networks where your core audience is already active. More research is required before you can determine what your real-world social customers look like.
That’s why many brands use a social media dashboard, which shows who’s following you and how they interact with you across all channels. There are numerous other sources of valuable audience data that can be used to supplement your social media insights. This includes Google and email analytics, CRM, customer service platforms, and even best-selling products.
Everything mentioned above will eventually have an impact on everything from your marketing messaging to how you approach customer service or social commerce.
Establish Your Most Important Metrics and KPIs
Your Social Media Digital Transformation tactics should be data-driven, regardless of your goals or industry. That means concentrating on the social media metrics that are important. Look at data that is directly relevant to your goals rather than vanity measures.
What metrics are we discussing? Take a look at the breakdown below:
- Hashtag performance
- Organic and paid likes
Create (and curate) Engaging Social Media Content
There are no surprises here. The core of your social media marketing plan is your content.
Based on your goals, audience, and brand identity, you should have a good idea of what to publish at this point. You’re probably confident in the networks you’ll cover as well.
But what about your content marketing strategy? Here are some pointers, ideas, and inspiration to get you started.
Defining Your Content Strategy
Creating a content strategy may appear to be a lot of work, but it all comes down to your goals. Do you want to educate your B2B audience? Publish industry-related blogs, news, and opinions.
Trying to sell e-commerce items? Post action shots of your products as well as photos of others wearing your swag.
Are you concerned with customer service? Tips, shout-outs, and company news are all welcome.
Are Your Social Media Digital Transformation Tactics Future-proof?
This guide highlights a variety of moving pieces for maintaining a contemporary social presence. However, creating yours doesn’t have to be a hassle.
If you set actionable goals and complete each of the steps outlined above, you’ll be well ahead of the curve with your social media marketing strategy.