We are all aware that clicks are important. The number of clicks you receive each day determines the profitability and success of your website. However, most people these days are only interested in getting people to visit their websites, not in keeping them there. That being said, if you want to get the most out of your website, you should try to keep your visitors on it for as long as possible. The more time someone spends on your website, the more clicks you will receive. Therefore, here are a few SEO strategies for improving customer experience to get more customers to your website – and keep them there.
Make Your User Interface Appealing
If your website’s user interface is poor, your SEO score will suffer as a result. Sites that are difficult to browse, whether due to lousy linking or poor design, will lose users’ interest quickly. One of the ways that SEO scores are determined is by the length of time users are spending on your page. If you cannot retain them for long enough, your SEO score will suffer. It would be best if you aimed to make your UI as appealing as possible, as that is the way your visitors will interact with your page. Make sure your service pages are simple to find and contain all the necessary information. Engage users by embedding rich media like photos, infographics, and videos. Break up each content page with helpful headers and sub headers. You should use relevant keywords to increase readability and keyword ranks as well.
Have Appropriate Links On Your Page
When it comes to traffic, make sure your website doesn’t just exist in a vacuum. You should try to link all of your pages as much as possible. Try and have a few links per page that will redirect the user to another page on your website. Furthermore, it would help if you employed backlinks. More accurately, the practice of linking your page to external websites. Backlinking makes your website and services more accessible and improves your SEO rating. Websites that offer both internal and external links inherently hold more value than those that don’t. This may seem counterintuitive to some people. After all, aren’t links taking your visitors to a different page than your own? If you have appropriately designed your backlinks, this will not be the case.
The most straightforward technique to keep traffic on your page while still enabling visitors to view external links is to open those links in a new tab/window. Users will be able to view the external site while remaining on yours. Furthermore, by using external links with domains like .edu or .gov, you provide your visitors with a more genuine source for the answer to their query. This also makes your website more credible, as it references external websites that have authority. By connecting to sites with more authority, you’re informing your readers that your content is high quality.
Increase The Site’s Speed
The speed of your website is also essential. No one wants to sit around and wait for pages to load. These days, if your page takes more than a few seconds to load, it will hurt your website. This is because load times are not even measured in seconds but milliseconds. According to Google, the optimal webpage load time is 500 milliseconds. Therefore, if you want to make your user experience as good as possible and keep them on your website for as long as possible, you need to make your load times faster.
Fast loading times will make the user experience superior and make your website rank higher on Google. This is because, for over ten years, Google has used site speed as a ranking factor when it comes to SEO. Soon Google will begin considering mobile site performance when determining search ranks. If you believe that your website is not performing well, you can do a few things to fix that. These include:
- Compressing the images on your website.
- Disabling demanding plugins.
- Using a hosting service for your website.
If you manage all three of these things, you will not have a problem with running a fast website.
Improving Customer Experience By Designing For The Mobile
With most people using mobile phones to search the internet these days, the customer experience can only be good if your website has a dedicated mobile view. However, designing for mobile devices necessitates a different approach than designing for desktop computers. A mobile-friendly site must load fast, even faster than on a PC. Furthermore, just because mobile devices are designed for scrolling doesn’t mean your page should rely entirely on that feature. When designing a page for a mobile device, you should try to keep scrolling to a minimum. Finally, your page should not be cluttered when viewed on a mobile device. You must remove all of the page’s irrelevant elements. This approach has two advantages. You will not only make your page load faster, but it will also be easier to look at and navigate.
That being said, if you want the mobile version of your page to be up to date, you must also keep up with how technology evolves. Your mobile page will be graded based on how well it integrates new technology and how it handles the new ways people are interacting with Google itself.
Make Good Content
The last of the SEO strategies for improving customer experience is focusing on the content you are hosting on your page. Most people are unaware of how much a well-written and optimized piece of content can benefit SEO and customer experience. Google uses a proprietary algorithm to identify experts in a certain field based on the information that they publish. Create helpful content that is related to the overall theme of your page. However, don’t forget to interlace the content with the appropriate keywords and internal and external links. Furthermore, it would help if you tried to keep your page updated with new information regularly. This notifies Google that you’re working hard on improving customer experience and your ranking.
Bio: John Michaels has been a content writer for the past four years, most recently for Movers Development.His interest in technology, combined with his background in marketing, has led him to begin writing on a variety of topics relating to the two.