What is content marketing, and what is it supposed to do? Is it possible to create an income for your business if you spend hours on long blog posts? If you have never tried it before, it may sound odd to you, but it works. And today, we’ll teach you how to grow your business with content marketing, and we’ll give you a few tips on top of that.
Now, if you aren’t a marketer, maybe you have heard about the term content marketing but never got what it means. And in essence, it’s all about creating and sharing content that will bring you more traffic through organic search. We’re talking about Google, Bing, and other search engines here. The more people you get on your site, the more prospects you have and the more revenue you should make.
But, there are other ways to drive traffic to your site, so why is this one so good? Well, because of the value that organic search has when compared to other channels. Thanks to your content, you’ll bring in people interested in what you have to offer. So, if you focus on content, you’ll get a better ranking on search engines.
On the other hand, you should know that success here doesn’t come overnight. You’ll have to put in time and effort, but if you push on with it, it’ll pay off. Here’s what you need to do to create a good content marketing strategy.
Identify Your Target Audience
Although this is the first step of any marketing strategy, people somehow still forget about it. Be sure not to be one of those people. Skipping this step is like deciding to sell hair shampoo to bald people. It’s the foundation of your marketing campaign, and it doesn’t make sense not to do it.
Start by developing customer personas. You can analyze your site and the data you have collected to see who the people who visit it are. Use it to create the personas of your ideal customers. Here’s what they should include:
- Site behavior
- Propensity to buy
- Average order value
You should know all of these things before you map out what kind of content you’ll create. You want to write posts that are interesting, useful, and helpful to your buyer personas.
Do the Keyword Research
Now that you know who your customers are, it’s time to figure out what kind of content you should make for them. Brainstorm as many ideas as you can, but keep in mind that all of these should be useful and relevant. We mention these two things so often for a reason. You want your content to make an impact, and it can do that only if you check both of these conditions.
Now that you know what you want to write about, you’ll have to use tools to find the keywords and phrases people are searching for. To get the best results, you want to use two tools:
- Google Keyword Planner
- SEMrush Keyword Magic Tool
Ideally, you want your keywords to be long-tail and have low competition. No matter what niche you’re a part of, this will give you the best results.
Creating the Content
We’re getting to the trickiest part of teaching you how to grow your business with content marketing. The time has come for you to decide who will be producing your content.
If you have your marketing team, you’re all set. But if you’re a small company, it may be time to break out the old ergonomic keyboard. On the other hand, maybe you don’t have time to deal with writing, or you’re just bad at it. And if this is the case, there’s no need to worry. There are other ways to do it.
You can always decide to outsource writing your posts. As a matter of fact, Digital Dot says that many of their clients are small businesses that have decided to outsource their whole marketing campaign from start to finish. Of course, the more you can do by yourself, the less you’ll have to pay. So, that’s one thing to keep in mind.
Make a Content Calendar
There’s nothing too complicated about this part, but it can be helpful. If you plan and spread out all the promotion of your content, you’ll be able to take advantage of key dates, times, and trends. And here’s why you want to do that.
First, it’ll make it possible for you to nurture your audience and get more new prospects. The users will see that you’re active, and they’ll start trusting you just because of that. If you can keep it going for some time, success is almost guaranteed.
And as the second thing, Google loves to see that websites are putting out new content regularly. Moreover, if you tweak some of the old pages, it’s like you’re on fire. You’ll improve your domain authority and get more people on your site. And that’s what you wanted from the beginning.
Promote Your Content to Your Target Audience
When you finally have your content in front of you, you must find a way to position it in front of your audience’s eyeballs. Here, you want to play it smart and use your content as a net to catch prospects. And if you want your content to be as visible as possible, you need to mix all digital marketing methods. Here’s what those are:
- Organic social media posts
- Sponsored social media posts
- Email marketing
If you want to take it even further, you can use Google Tag Manager to retarget visitors that have been on your site recently. Imagine if someone took a look at your services, and in the next month or so, all that Instagram story ads tell them about is your business. All the chances are that you’ll get more conversions from that.
On top of that, you can opt to make some of your content gated. Of course, you still should have articles that offer value to your readers out there free for everyone. However, you can offer them access to additional content if they give you their contact details. You’ll learn who your engaged users are and find a way to reach them, and they’ll get even more value from your business. So, everyone is a winner.
As you can see, there’s a lot to think about if you want to learn how to grow your business with content marketing. On the other hand, once you lay it all down, it will be easy. The key takeaway is to pay attention to your target audience, create quality content and promote it the best you can. Don’t skip any of the steps, and you’ll be alright.