Social Media Marketing

A Complete Guide To Use TikTok Advertising Feature For Business Growth

TikTok launch has proved that even short-form videos can create evolution among the community of people. TikTok is the Chinese app that attained subsistence in September 2016. It is one of the most loved apps among the younger audience that comes with filters, highlights, and even more editing features. When you want a practical finish for your video, you can use some editing apps to give a flaunting impression.

TikTok continuously defines that compelling content can gain a positive reach. Brand owners use the platform as they want their product to outreach the audience in a short period. The elasticity of the content is more important in each field like content creating, influencer marketing, and advertising.

What Does Advertising On Tiktok Provide?

Advertisements are one way to help the audience make decisions regarding the purchase of a product. The act of the advertisements is to provide users with beneficial marketing communication. They can be on video or in image forms and calculate the term called impressions. Impressions are nothing but consumer exposure on TikTok. The following hacks can activate your move towards advertising on TikTok:

1.Discovering Yourself

The way people consume social media slightly differs from time to time. In TikTok, before knowing all the specific strategies that work well, get the content that keeps you convenient. Content decides all the upcoming factors that you are about to perform. When you are engaged in making a video, you can analyze the existing video. Maybe, some theme can suit your sense that could make a victory to the content.

2. Audience Massive Growth

TikTok app is used widely in over 150 countries that access 75 languages. Here, you need not worry about fame as many audiences cheer you up to an extent. In times of covid pandemic, the usage of TikTok is massive as people work from home, outburst their stress. As audience growth on TikTok is enormous, you can utilize the process of advertising.

3. Driving Engagement

Study shows that 90% of the users use TikTok multiple times in a day. Following attributes can help you drive engagement on TikTok using advertising:

  • High-Quality Video – Your content seems deemed when it has an excellent quality of delivery. Lighting decides the brightness of the video on TikTok.
  • Livestream Announcements – Livestreams create a real interaction between the audience as they work among the followers of your account.
  • Share-Option – Organic reach on TikTok is by using the share button, which helps you to boost engagement.

4. Going Viral On Tiktok

Going viral is a powerful way that enhances your visibility towards the audience. The best way to gain fame is by using the hashtags that apt your content and boost views on TikTok, bringing user engagement. You can even choose the trending hashtags that set your niche and post them. Use the following TikTok advertising ethics for going viral:

  • Use own audio in content
  • Make the video short and significant
  • Narrate a story
  • Get used to call to action strategy

What Are The Elements That Are Involved In Tiktok Advertising?

In TikTok, you can target your audience through the content that you create. The components will help you in TikTok advertising to enable people to know about the products and services. They are:

Campaign Creatives:
Campaign creatives are the unifying theme that indulges campaign messages, call to action, and communication channels across the audience. Creative content is the foremost thing when you talk about TikTok advertising.

Campaign Overview
An overview can be of attributes like activities, tasks, durations, or even an objective. Here, you can make initiatives to track your ad’s performance based on the goal. It is nothing but the outline cover-up of the detailed description.

Target Audience
Once you are into TikTok, you must have the possibilities of achieving your audience. Analyze the effectiveness of the content you provide in your ad. When choosing your audience for your ad, be specific.

Other Social Platforms
However, familiarity is the essential target of advertising. You can gain fame organically by sharing your content via other apps like Instagram, Youtube, Facebook, and Twitter. When you develop the habit of sharing them in other apps, you could analyze the effective result.

Campaign Budget
Budget is the main factor that decides the company’s growth. The best advertising budget solves the queries of the customers and provides them with great services.

Ads That Are Used On TikTok:

TikTok ads are worthier and effective because the budgets are affordable. Ads on TikTok helps you never regret why you invested in them. Even in small businesses, you can earn familiarity.

In-Feed Ads
In-Feed Ads are displayed when you are surfing on some other content. They appear in between the user videos. You can go more creative with the in-feed ads. Also, they autoplay in the For You Feed that holds the duration of 60 seconds.

Brand-Takeover Ads
When you open your TikTok app, the ads pop up immediately. They are quite similar to the in-feed ads, as the ads play for a few seconds and get converted to the in-feed video. These ads appear on the full screen while you open TikTok.

Top-View Ads
Top-view ads are similar to brand-takeover, where these ads do not cover the screen when users enter TikTok. After 3 seconds of their visibility, they occupy the first in-feed post. Time Duration of these ads is 60 seconds.

Branded-Hashtag Ads
Branded hashtags are the most popular ads on TikTok. When users click on the hashtags, they get pushed to the landing pages. Hashtag ads show up on the top of the discovery page. Hashtag challenges in TikTok create engagement and brand awareness as well.

What Are Tiktok Ads Managers?

TikTok ads managers provide tools to create and effective advertising and outreach the campaigns. You must sign up for the ads manager by registering your account. Choose the get started button sequentially, selecting the billing country, and finally verify your mail address. They help you run the ad campaigns and also analyze data from the ads. Some of the examples in advertising include Gushers, red bull, BMW, and Elf Yeah. The factors involved in ads manager are dashboard, campaign, library, and reporting.

How To Create Your First Ad On Tiktok?

Creating your campaign involves the following:

  1. Choose the objective of your campaign
  2. Set a campaign budget for ad

Also, create ad groups for the manager:

  • Choose ad placements
  • Fill ad details
  • Set target audience
  • Set a budget
  • Choose your optimization goals

Final Gesture

The following strategic moves can help you to get closure with advertising on TikTok. However, the audience gets each update regarding the posts that you update. Stay connected by making persistent efforts on your content that exposes your supervision. Advertising factors help consumers to purchase a product by means of time and communications.

Author Bio:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on


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