With markets growing to become so much more competitive these days, the need for the right marketing strategies to boost up organic traffic has shot up as well. The onset of virtual escape experiences has opened up global scopes for every escape company out there. So, whether it is a local escape brand in Arizona or a big franchise escape room, the playground for companies has been leveled out significantly over the past two years.
So, if you are looking for ideas to push your brand forward in the market, here are the 9 best SEO strategies that you can use:
1. Identify your target audience.
One of the most important tasks that you need to do before anything else is to identify whom you are targeting. For an escape room website, ideally, your audience would be comprised of teens and young adults, alongside other age groups intervening in small ratios.
This process of identification of your target audience enables you to implement the right kind of strategies based on whom you want to target.
2. Find out the SEO-based keywords.
Searches on the Google search engine are generally made with clusters of suitable keywords. Your audience on the web would always be searching with a mix and match of keywords. Thus, to ensure that your target audience is directly driven to your website, you must use the right keywords.
The use of proper SEO keywords can go a long way in growing your audience effectively. So, spend sufficient time finding out relevant keywords that you can use on your website.
3. Use catchy titles
Let’s face it; no one is going to click on your website if it has a boring title. Viewers would only click on those websites that either look appealing to you or carry a catchy title. Your title should have in it your primary keyword so that your website ranks higher on Google searches when anyone looks for something related to it.
Choosing a proper title for your website should be one of your topmost priorities while you think of boosting up traffic on your website.
4. Work on using a strong and provocative meta description
Meta description constitutes the few words that remain visible to viewers underneath each website title on the search results. Apart from using the right title, it is also equally vital to have the perfect meta description for your website.
As this is the part that explains, in short, the content that you provide, make sure it’s catchy, short, and provocative. However, while working on meta description, keep in mind that Google often rewrites it to show the information that the user might be looking for. But even though Google might end up rewriting this part for you, it remains a vital aspect of boosting organic traffic on your website.
5. Lookout for Voice Search Optimization.
With innovative and advanced technology like Alexa or Google Virtual Assistant available these days, several of the daily searches are made using them. Thus, it is also essential for you to keep voice search optimization in your mind too!
This can be done by using specific location-based keywords at relevant places in your website, alongside the use of a very colloquial conversational tone in your website. By doing this, you will be able to make your website voice search optimized with ease!
6. The E-A-T theory.
Your website needs to maintain its reputation on the web, and this can be explained seamlessly using the E-A-T theory (or Expertise – Authoritativeness – Trustworthiness). According to this, your reputation on the web is marked by the number of feedback, reviews, or ratings that you get. It helps to demarcate your credibility in the digital platform.
For this, you need to ensure that your website and its content remain updated always. Further, if any viewer reaches out to you on the web, make sure you reply to it without much delay and with professionalism. This will help enhance your reputation significantly.
7. Produce high-quality content
The content that you are going to post on your website should be nothing short of being high-quality. It is found that viewers tend to be more hooked to long content (more than 300 words at least) rather than short ones. But, at the same time, it is also important to ensure that the content is neither too dragging nor boring to even read.
Provided you can produce and present content of the best possible quality; there is nothing that can stop viewers from checking out your website!
8. Create video-content
If your website is relatively newer than the others, working on producing suitable video content can be a good idea. Creating perfectly curated video content to post on your website is a sure-shot way to boost organic traffic on your website.
While you post your content, make sure your caption has the right mix of relevant keywords and hashtags so that it reaches out to your target audience.
9. Use optimized images.
No one likes a website that takes forever to load. So, if you don’t want your viewers to fly off to other websites simply because yours took too long to respond, then pay attention! Use images with small file sizes so that they don’t take more than enough time to just load.
You can even use Google Lighthouse to scan your website to find out the approximate file size that might slow it down. But using images with small file sizes does not mean you’ll use poor quality images. Instead, make sure that your images retain their quality even though their sizes might be small.
These are some of the few SEO strategies that you can implement to gather organic traffic on your website with relative ease. So, focus on your target audience and make sure you align your strategies accordingly. There will be challenges lying ahead of you in this new year, but with the right strategies, you can definitely keep your business afloat!