7 Important Benefits of Social Media Marketing Every Business Should Know
The success of a company and its growth in the midst of a highly competitive society goes far beyond the quality of its products or services. Being able to stand out and, finally, attract the largest number of customers is a task that requires the support of certain strategies that, fortunately, marketing offers us.
Although traditional advertising indeed continues to be a fundamental pillar in the mission of making a company known to its market, the high cost is involved. This situation forced brands to look for other cheaper alternatives that can have a high degree of effectiveness. Considering that the world is becoming increasingly digital, it makes sense that social networks are becoming the benchmark for brands and companies.
Social media marketing emerges as the most obvious option. However, it is not only about having a presence on social networks and regularly creating a giveaway on Instagram. It is effective only if it is executed correctly.
Why is social media important for businesses?
Social networks are essential because they offer companies the opportunity to reach, nurture and interact with their target audience regardless of their location while helping to build trust and authority for brands.
Social media can be used to connect with its audience. It can also use social media to drive awareness, leads, sales, and revenue. There is no reason for any company to miss out on all the advantages of active presence and communication on social networks. Here are the key benefits to consider:
1. Increase brand recognition and trust
Today, the vast majority of consumers research everything online before making a purchase decision. Of course, Google is one of the leading search sites, but many also tend to turn to Facebook and other social networks to see if a company is established there and to know, not so much what the brand says about itself, but what they say about her other people.
There are 3 likely results when a person searches for a brand online:
- They find nothing and immediately lose confidence.
- They find the social media profiles of a brand, but they are not active. Again some confidence points have been lost.
- They find the profiles of a brand on social networks, see that they are active and learn more about the company.
This leads to increased trust and brand recognition as social media provides the opportunity to connect with people on a deeper level.
2. Increase visibility on Google
According to the Social Media Examiner, more than 72% of marketers who have been using social media for a year or more see an improved ranking in search engines. Sharing high-quality content that integrates specific keywords and links to obtain more information will help you build a community where your followers will enjoy the content and share it.
It is important to clarify that if your website does not appear in the first search results, you should probably do some research on the SEO strategy. Most importantly, social media provides more opportunities to tackle industry influencers who will write about your business and provide links, which will help directly increase search engine rankings.
Those who access Google and are searching within the platform already have some underlying intention, be it purchase, research or simply of interest. Still, they are already behind a particular need or desire.
One of the advantages of setting up profiles on social networks is that it allows you to rank on the first place of Google. Having a well-configured Facebook profile will likely appear in the first results when “Googling” the name of a brand, and the same will apply if you have a Linkedin, Instagram or Twitter page. The more pages of a brand that appear in search results, the greater the chances that a potential customer will click on any of them.
3. Increase sales conversion rates
As we mentioned earlier, social media marketing allows a brand to connect with potential customers on a deeper level. In other words, they give a business personality, which can naturally lead to greater brand loyalty and greater sales conversion rates. When users follow a brand on social networks, give “likes,” interact with it, and even share its content, it becomes social proof that they know and trust that brand.
Finally, social networks are a great way to keep in touch with those who have already shown some interest in the brand and the same networks allow us to accompany them through the sales process until we convert them into customers.
Therefore, when brands are interactive when sharing content, commenting and posting statuses on social networks, the potential to generate leads is maximized. They will most likely mention your brand to a friend when they need your products or services, which in general, will provide your brand with social proof of its quality.
4. Increase customer retention
We know many ways to attract new customers, but not so much about the best strategies to retain them. However, customer retention is vital to grow any business. Not only because selling to a current customer is easier than selling to a new one, but because a satisfied customer has all the potential to become a brand ambassador and recommend your products or services in their environment or even expand it through their networks.
Using social media to stay on top of customers’ minds will naturally increase retention, repeat purchases, referrals, and online reviews.
5. Improve customer satisfaction
Social networks are a platform for networks and communication. Creating a voice for your brand on these channels is essential to humanize it. Customers will be moved when they post comments on a social page, they will receive a personalized response instead of an automated message.
Being able to recognize each comment shows that you are attentive to the needs of your community and aim to provide the best experience. Every interaction with the client – current or potential – on social media accounts is an opportunity to demonstrate your interest in them publicly.
6. Higher profitability
Social media marketing is possibly one of the most profitable tactics within a comprehensive marketing strategy. It is free to Sign up and create a profile for almost all social media platforms, and any paid promotion you decide to invest in has a relatively low cost compared to other marketing tactics.
As you get more comfortable, adjust your strategy and try to increase your social media budget. In the market, various tools can measure the effectiveness of social networks to help businesses find the perfect combination of platforms in which your brand should be, according to your audience.
7. Enrich the business strategy
Last but not least, businesses should use social media marketing as a way to diversify. If a company currently bases its strategy on just one or two marketing tactics, it is extremely vulnerable.
We’ve all heard stories of Google updates taking down a business that used to rank high in search results. Digital advertising will become increasingly expensive as new higher-budget competitors enter the market. Email marketing is becoming increasingly difficult due to spam filters, simply put, no tactic is 100% safe.
It’s clear that social media marketing has a wide range of potential benefits for business, so if your company doesn’t have the right profiles yet, create them! Complete the information. Don’t forget to include keywords and share engaging content to start gaining followers.
With constant updating, the right social media marketing strategy will lead to higher traffic, better SEO, higher conversion rates, higher brand loyalty, and much more. There are practically no reasons not to implement social media in your marketing strategy from a comprehensive approach.