3 Clever Ways to Pick a Powerful Domain Name That Will Boost Your Startup

Every business has a brand identity. It doesn’t matter whether it’s a design company, a blog, or an eCommerce store; your business has a personality, voice, tone, values, and appearance. These elements make up your brand identity, and your brand identity is a critical part of your business’s online performance.

Now, most founders ignore the critical role their domain name plays in their online success, forgetting that their domain name—like their brand name—is their business’s online identity.

And if your business must experience online success, you need to prioritize getting a powerful domain name that shows the essence of your business.

To get the best results online, you need to focus on designing a visually appealing website and getting a short, catchy, and exciting domain name. And if you don’t know how to find a powerful domain name, stay with us because that’s what we’d be focusing on today.

How to Choose an Excellent Premium Domain Name for Your Business in Three Simple Steps

Make sure the domain name you want to choose for your company meets these three essential criteria:

1.    Ensure it’s Easy to Brand

Begin your search by looking for a domain name that’s easy to brand. Brandable domain names are unique, interesting, memorable, and creative, and they reflect the core values and goals of your business.

Premium domain names are by far the most distinctive online, and they can assist in setting a reliable foundation for your brand’s online presence while also giving your business its own identity.

We strongly recommend using a domain name that matches your business name, as powerful premium domain names are frequently derived from great business names. By doing this, you can maximize the value of your domain name by making it easier for your customers to find you online.

Many popular companies with strong brand names, like Google, Microsoft, Tesla, and Amazon, all have quality domain names that are a direct reflection of their business names. Therefore, choosing a remarkable business name needs to be your first goal.

Here are four quick steps to picking a memorable brand name.

  1. Create Unique Words: Come up with new words that capture your company’s services, personality, or mission. Brands like Snapchat, Asana, and Gmail all went down this route.
  2. Use Already Established Words: You can use a dictionary or thesaurus to pick common, everyday words that match the style, personality, and identity of your business. Some well-known businesses, like Amazon and Tinder, took this path and gave these words their own unique meanings.
  3. Use Abbreviations: Another method for creating a unique brand name is to shorten difficult words. Fine examples are companies like MAC, which stands for ‘Make-up Art Cosmetics,’ and BMW, which means ‘Bavarian Motor Works.’
  4. Use a Naming Agency: Naming platforms remain one of the fastest ways to come up with a great brand name. Using a reputable naming platform’s product name generator can help you find unique domain names that align with the goals your business is targeting.

2.    Ensure it’s Simple and Sweet

Another key requirement for domain names is that they must be short, simple, and easy to say. And the purpose behind this is that a short, clear, and appealing word will make your domain name easy to remember, recommend, and find online. Using a simple and sweet domain name is the best way to create a word that wouldn’t overburden our brain’s limited memory.

3.    Top-Level Domains (TLDs) are Necessary

Top-level domains like ‘.com,’ ‘.org,’ and ‘.net’ are the most popular extensions, irrespective of the internet’s massive growth; in fact, these TLDs are used by essentially every premium domain.

And though the Domain Name Association states that there are currently over 1500 new domain extensions, a 145% rise over prior years, nearly everyone who wishes to access a website expects that the site they wish to visit and every domain name they enter must have a recognizable top-level domain, such as ‘.com’ or ‘.org.’

Top-level domains are more costly than other popular domain extensions, yet every business desires one because of how valuable they can be in securing the trust of clients.

But, if you are not able to obtain the dot-com variation of your desired domain name, you don’t ignore growing extensions like ‘.io’ and ‘.co,’ as well as country-code TLDs like ‘.co’ and ‘.uk.’

Minimize Poor Decisions

The easiest way to thrive online is with a premium domain. To accomplish this properly, you must choose domain names that are appropriate for your brand. Avoid adding misspelled words, symbols, and figures to your domain name, as they would only affect your domain name negatively by making it unnecessarily complex.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.


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